Friday, September 03, 2010

The Big Story

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Why HTC Hits on all Cylinders
Email vs Social Media
Twitter: Avg user has 126 followers
District 9 - Augmented Reality
Why HTC Hits on all Cylinders HTC takes their advertising in a highly competitive market and opens up on the competition. Let's look at the competition.
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Email vs Social Media Interesting article: http://su.pr/95DLAO re: the use of email vs social media. From Marketing Sherpa.
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Twitter: Avg user has 126 followers Average Twitter user has 126 followers, and only 20% of users go via website How many followers do you have?? More than 126, you are above avg, nice! Read on for more Twitter facts.. like
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District 9 - Augmented Reality       District 9 is the latest multimedia engagement from Sony.  Trigger the LA, CA based agency who designed much of the multimedia has left no stone unturned in their Augmented Reality conecept to engage movie fans.
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TGIF Fan Woody - Facebook 1 million Fans

TGIF Woody Campaign Gets 1MM Fans.

An innovative social media campaign that takes it out of the net and into their locations.

Concept: If Woody (TGI Fridays spokesperson - regular guy) gets 500K fans - Fridays gives all fans a free burger (must happen by 9/30).  They hit that easily and set the bar to 1 million.

Fridays has created an interesting approach and character through this channel. Woody has several videos on Youtube, though most of the views come through other channels.

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Why HTC Hits on all Cylinders

HTC Ad, HeroHTC takes their advertising in a highly competitive market and opens up on the competition. Let's look at the competition.

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Email vs Social Media

Which method do you use to share information on the Internet?

Interesting article: http://su.pr/95DLAO re: the use of email vs social media. From Marketing Sherpa.

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