TGIF Woody Campaign Gets 1MM Fans.
An innovative social media campaign that takes it out of the net and into their locations.
Concept: If Woody (TGI Fridays spokesperson - regular guy) gets 500K fans - Fridays gives all fans a free burger (must happen by 9/30). They hit that easily and set the bar to 1 million.
Fridays has created an interesting approach and character through this channel. Woody has several videos on Youtube, though most of the views come through other channels.
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HTC takes their advertising in a highly competitive market and opens up on the competition. Let's look at the competition.
