Marketing Insight

Marketing and Sales - Two Great Departments If They Could Get Along, and THEY CAN

Last Updated on Saturday, 25 July 2009 23:18 Written by Tom Shaw Sunday, 12 July 2009 00:20

Nobody is perfect. Sales nor marketing. I'm more of a marketer by trade, but marketers and salespeople are fooling themselves if they don't acknowledge the assets within themselves and each other.

Each marketer needs a sense of how to sell. Every salesperson needs to understand the importance of marketing. But marketers don't need to know how to cold call, and salespeople don't need to know how to manage media, formulate campaigns, create branded materials, etc...

Still with me, here's where it gets good....

Measure the Blowhorn Effect - Rule #4: ROI Brand Advertising

Marketing Executive Insight Article

Last Updated on Saturday, 11 July 2009 03:20 Written by Tom Shaw Thursday, 09 July 2009 11:12

The Whine and Whimper of the Brand Marketers

This is not a generic poke at all of you, but you know who you are. Yes, You do, so NO EXCUSES.

I continually hear the following:

"We can't measure our brand advertising?"
"What is our brand worth?"
"If we only could measure the brand and it's value?"
"I wonder what the brand contributes in sales?"

Before I go Gordon Ramsey on you, know that I am only interested in helping you - the marketing executive, understand that ROI is attainable. You must, understand the following for marketing. And it Applies to ALL Marketing:

Segmenting Your Customers, Measurement and Faulty Information

Quick Take

Last Updated on Sunday, 12 July 2009 00:44 Written by Tom Shaw Sunday, 28 June 2009 00:39

A while back I received this in my inbox from the Center for Media Research - Blog Link....

A recent Compete survey (Source: Compete, Inc. May 9, 2008) on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities,

This is good. Segmentation can drive better customer value and revenue over time. Excellent, we as marketers are evolving, getting smarter...

...and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organization today, 84% indicate that it will be more important three years from now.

Yes, exactly. It will be and is..

Additional highlights from the survey include:

92% of respondents say they are using segments to manage their online advertising and/or search marketing

76% of respondents say that their segment-driven strategy will be ahead of their competitors in three years

77% of respondents are having trouble demonstrating real business results from segment-driven marketing

Read more: Segmenting Your Customers, Measurement and Faulty Information

Newsflash

Click Here for the article on Bing vs Google

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Executive Marketing Insight

Marketing and Sales - Two Great Departments If They Could Get Along, and THEY CAN Nobody is perfect. Sales nor marketing. I'm more of a marketer...
Measure the Blowhorn Effect - Rule #4: ROI Brand Advertising The Whine and Whimper of the Brand Marketers This is not a generic...

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