Marketing Executive Insight Article

Measure the Blowhorn Effect - Rule #4: ROI Brand Advertising

Last Updated on Saturday, 11 July 2009 03:20 Written by Tom Shaw Thursday, 09 July 2009 11:12

The Whine and Whimper of the Brand Marketers

This is not a generic poke at all of you, but you know who you are. Yes, You do, so NO EXCUSES.

I continually hear the following:

"We can't measure our brand advertising?"
"What is our brand worth?"
"If we only could measure the brand and it's value?"
"I wonder what the brand contributes in sales?"

Before I go Gordon Ramsey on you, know that I am only interested in helping you - the marketing executive, understand that ROI is attainable. You must, understand the following for marketing. And it Applies to ALL Marketing:

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Measure the Blowhorn Effect - Rule #4: ROI Brand Advertising The Whine and Whimper of the Brand Marketers This is not a generic...

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