Nobody is perfect. Sales nor marketing. I'm more of a marketer by trade, but marketers and salespeople are fooling themselves if they don't acknowledge the assets within themselves and each other.
Each marketer needs a sense of how to sell. Every salesperson needs to understand the importance of marketing. But marketers don't need to know how to cold call, and salespeople don't need to know how to manage media, formulate campaigns, create branded materials, etc...
Still with me, here's where it gets good....
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