Last Updated on Sunday, 12 July 2009 00:44 Written by Tom Shaw Sunday, 28 June 2009 00:39
A recent Compete survey (Source: Compete, Inc. May 9, 2008) on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities,This is good. Segmentation can drive better customer value and revenue over time. Excellent, we as marketers are evolving, getting smarter...
...and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organization today, 84% indicate that it will be more important three years from now.Yes, exactly. It will be and is..
Additional highlights from the survey include:
- 92% of respondents say they are using segments to manage their online advertising and/or search marketing
- 76% of respondents say that their segment-driven strategy will be ahead of their competitors in three years
- 77% of respondents are having trouble demonstrating real business results from segment-driven marketing
Read more: Segmenting Your Customers, Measurement and Faulty Information
