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| Social Web is not as pervasive, But Targeted! |
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Most people as shown below, don't thing they are a threat. There is a place and space for both. Social networking allows customers, people, users, to connect in a targeted fashion with the information and people they deem worthy and interesting. Search engines are a "thing" that provides objective results. You may trust your social network after some pruning, but you trust your search engine to provide results based on objective data and know they are working on your behalf.
| Future Of Search Sites (All Online Adults; % of Age Group) | |||||
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| Age Group | ||||
| Respondent Opinion | Total | 18-34 | 35-44 | 45-54 | 55+ |
| Facebook or MySpace will never pose any real threat to the domination of search sites such as Google or Yahoo | 45% | 62 | 46 | 39 | 28 |
| Social network sites are becoming so dominant that they may become a real threat to search sites like Google or Yahoo | 9 | 7 | 9 | 6 | 11 |
| Not at all sure | 46 | 31 | 45 | 55 | 61 |
| Source: Harris Interactive, April 2009 Percentages may not add up to 100% due to rounding
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While the younger age groups are all about the social network sites, they haven't yet migrated to Twitter. The report concludes that if they had found it before the media had, there is a stronger possibility they would be increasing their usage, but they may already be looking for the next big thing.
| Online Social Network Usage - By Age & Gender (All Online Adults; % of Age Group) | |||||||
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| Age Group | Gender | ||||
| Network Usage | Total | 18-34 | 35-44 | 45-54 | 55+ | Male | Female |
| Have a Facebook or MySpace account | 48% | 74 | 47 | 41 | 24 | 45 | 52 |
| Update Facebook or MySpace account at least once a day | 16 | 29 | 17 | 10 | 3 | 14 | 18 |
| Use Twitter (Net) | 5 | 8 | 7 | 4 | 1 | 5 | 5 |
| Follow people on Twitter | 5 | 8 | 6 | 4 | 1 | 5 | 5 |
| Use Twitter to send messages | 3 | 4 | 5 | 1 | * | 3 | 2 |
| None of these | 51 | 25 | 50 | 59 | 76 | 54 | 47' |
| Source: Harris Interactive, April 2009 Multiple responses allowed; * indicates less than 0.5% | |||||||
| Online Social Network Usage - By Education (All Online Adults; % of Group) | ||||
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| Education | ||
| Network Usage | Total | HS or less | Some College | College Grad+ |
| Have a Facebook or MySpace account | 48% | 40 | 55 | 52 |
| Update Facebook or MySpace account at least once a day | 16 | 14 | 18 | 16 |
| Use Twitter (Net) | 5 | 3 | 7 | 6 |
| Follow people on Twitter | 5 | 3 | 6 | 6 |
| Use Twitter to send messages | 3 | 1 | 4 | 4 |
| None of these | 51 | 59 | 43 | 47 |
| Source: Harris Interactive, April 2009 Multiple responses allowed; * indicates less than 0.5% | ||||
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