Related Story Do Auto Manufacturers Gas Promotions Work? from the Marketing Executive Blog.
Brandweek reports another similar story on the gas promotion.
What’s new is Suzuki’s promo which includes 0% financing and 3 months of gas (varies by model) instead of a cash rebate. They report sales up for the month of 9%. Good news for automakers in general, including US AMs.
Remember because these offers are given instead of cash, they delay or reduce the cash incentive, providing real returns for the company and providing the customer with a true value.
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