The Marketing Executive Center

It’s hard to believe that a company would abandon it’s name so blatantly as MCD did.  Yet, for one of the most powerful brands known the world over – it is easy to understand why. McDonald’s Japan is testing the no-brand marketing with newly opened Quarter Pounder stores in Tokyo relying only on the [...]

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Starbucks launched their Free Cup of Coffee campaign for all those who voted on Nov 4th.  At first the promotion was launched stating that “if you vote” Starbucks would provide a free cup of coffee.  However, such an offer is illegal, more here from Bloomberg.

In their 60 second spot below, the ad states to come [...]

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Yes prior to the great and powerful weekend, I received this in my inbox from the Center for Media Research – Blog Link…. A recent Compete survey (Source: Compete, Inc. May 9, 2008) on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities,

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When I see these listings for the Top Digital Agencies (Online Agencies) of 2007 I have to sit and wonder, for Ad Age, is it really all about revenue?  Being the top agency, is it really about awards? How about the top award goes to the agency that completes the following: Achieves Their Client’s [...]

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Alright so nobody is perfect. Sales nor marketing.  I’m more of a marketer by trade, but marketers and salespeople are fooling themselves if they don’t acknowlege the assets within themselves and each other.

Each marketer needs a sense of how to sell. Every salesperson needs to know marketing.  But marketers don’t need to know how to [...]

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Managing Large Departments can be challenging.  Often as a manager you need to rely on your managers to properly motivate and oversee the day to day operations, especially in marketing.  The article examines the diversity of a marketing department and the challenge in motivating different types of people.

Think for a moment of the departments in [...]

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55% survey said they were aligned with company goals. 51% said there were no written goals for marketing ROI in their company. Below are the most common metrics: Changes in brand awareness 81% Changes in market share 79% Changes in consumer attitude toward
the brand 73% Changes in purchase [...]

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 The lenders are going out of business, it’s in the news and called the Subprime Collapse.  But in between all the politics and finger pointing and bailouts, what is happening to the sub markets created by the boom?  They’re suffering the same loses as the lenders. Having worked for several mortgage organizations and networked with many [...]

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A recent study by Perlfinders, Aug 07 The Intelligent New Business Survey, reveals that Agency clients expect their agencies to be: Proactive, Strategic and Generate Customer Insights Essentially this means, if you are a true partner, think about the business. Employ staff that works with the client to generate strategic thinking and insight. [...]

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