The Marketing Executive Center

It’s hard to believe that a company would abandon it’s name so blatantly as MCD did.  Yet, for one of the most powerful brands known the world over – it is easy to understand why. McDonald’s Japan is testing the no-brand marketing with newly opened Quarter Pounder stores in Tokyo relying only on the [...]

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Starbucks launched their Free Cup of Coffee campaign for all those who voted on Nov 4th.  At first the promotion was launched stating that “if you vote” Starbucks would provide a free cup of coffee.  However, such an offer is illegal, more here from Bloomberg.

In their 60 second spot below, the ad states to come [...]

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Sometimes great ideas are not that expensive. I can only assume here.  Take a Look at these wall advertisements, a great viral, attention getting approach. I don’t know if it was coupled with local advertising, etc, but it should have been.

From Dubai.

MBC Action | Break Through

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: [...]

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First Person Advertising and Immersion

If getting you customers to experience and feel the life they have with your product, then look at this example for Cut Chemist – a new product from Samsung.

Innovative in the way it makes you feel. As you interact with it you may think it’s like the old Zork games or [...]

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UPI Reports a Dealership in Butler, Mo: Article here – is offering a different spin on the well – received gas promo from manufacturers/dealers like Chrysler.  This one offers a choice or GAS or a GUN. The dealership is offering customers the choice of $250 in free gas or a free semi-automatic handgun, KMBC-TV, Kansas [...]

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And a link to their justification for the change. Article
Tags: Campaigns, Marketing, Billboard, AT&T, [...]

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What you think you can do…. and … The Result:

#1) Name your company… Result: Company name though important is not as important as how it is presented. Remember good marketers can lead Eskimos to buy refrigerators, from Great Salespeople.

#2) You can design an Advertisement… Result: Lack of enthusiasm from customers, no response, non-professional looking ad, [...]

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In the last post we started to list – Why You Can’t Do Marketing.

It’s true – you can’t. Well most of you can’t. So let’s revisit the list:

Why You Can’t Do Marketing:
1) Ego – Myopia – You are too close to the product, service and impose your own beliefs.
2) You Think You Are a Designer/Creative [...]

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Dupont along with associated agency has created the following Any Annihilation game.  Funny though Dupont has not put it on their own site.

A mindless good time, but I don’t get how DuPonts’ product works, and the group who plays the game, more than likely will not be buying the Advion product.

Looks like the marketing dept [...]

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Enjoy the link below for the new FUBAR destructo tool.  A great brand name and a great viral site. 

The evolution of these sites has now grabbed the attention of brands beyond Burger King who has had sustainable success in reaching their core audience.   The Question here is will Stanley’s audience respond to this, do baby [...]

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