The Marketing Executive Center

UPI Reports a Dealership in Butler, Mo: Article here – is offering a different spin on the well – received gas promo from manufacturers/dealers like Chrysler.  This one offers a choice or GAS or a GUN. The dealership is offering customers the choice of $250 in free gas or a free semi-automatic handgun, KMBC-TV, Kansas [...]

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Dupont along with associated agency has created the following Any Annihilation game.  Funny though Dupont has not put it on their own site.

A mindless good time, but I don’t get how DuPonts’ product works, and the group who plays the game, more than likely will not be buying the Advion product.

Looks like the marketing dept [...]

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I’ve received some questions in the past with regards to Brand Awareness and Measuring the impact on the organization.   There are many DEPENDENT factors to consider, so let’s get to it. To answer your questions: 1) Brand Awareness Surveys and Tracking against tangible ROI. A problem for most companies and here’s why, it’s [...]

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B2B and B2C are very different. Move your thinking from “trade show” to “EVENT”. Think of “trade shows” as “EVENTS” you don’t need to coordinate on a large scale. It is an EVENT that someone is gathering a large number of people at that you want to reach and communicate with; in addition, you did not have to pay to get them there – big plus.

Some industries have one trade show a year. Many have several, those that are regionalized or state based can have 50 – 100 + several regional and national shows.

Thinking of your shows as “Events” moves your thinking to ownership and your team to ownership of the strategy and tactics to make it successful. Events are large and feel large, even if they are small.

Driving ROI from your events is event tougher. How do you justify a $10K entry fee, sponsorship and the cost of a booth totaling $25K? Let me tell you.. but first get ready for your event.

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