The Marketing Executive Center

Yes prior to the great and powerful weekend, I received this in my inbox from the Center for Media Research – Blog Link…. A recent Compete survey (Source: Compete, Inc. May 9, 2008) on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities,

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AD Age has posted their Agency Tree.  It’s important to know who your agency is owned by and works with.  I can’t tell you how many times when you enter an agency family that you hear the words … “I know someone…” that is linked to the agency. Today’s Marketing Executive needs to be [...]

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Related Story Do Auto Manufacturers Gas Promotions Work? from the Marketing Executive Blog.  Brandweek reports another similar story on the gas promotion.  What’s new is Suzuki’s promo which includes 0% financing and 3 months of gas (varies by model) instead of a cash rebate.   They report sales up for the month of 9%.  Good [...]

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Mediapost recently ran an article on the Gas Promotion from Chrysler http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=82909 FYI – you need to login or create an account.

Does this work? Well according to the article, Chrysler is extending the promotion.

The Promo details: “Chrysler launched the effort to get consumers to buy cars despite gas prices by dangling cards locking in $2.99-per-gallon gasoline [...]

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Alright so nobody is perfect. Sales nor marketing.  I’m more of a marketer by trade, but marketers and salespeople are fooling themselves if they don’t acknowlege the assets within themselves and each other.

Each marketer needs a sense of how to sell. Every salesperson needs to know marketing.  But marketers don’t need to know how to [...]

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And a link to their justification for the change. Article
Tags: Campaigns, Marketing, Billboard, AT&T, [...]

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See this great bit of info on brand measurement and buzz from the Oscars and from the people at Collective Intellect. Very interesting. And see why Heidi Klum’s dress is the winner for Coca Cola with a 15% lift in Buzz.

Oscar Advertiser Analysis

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I’ve received some questions in the past with regards to Brand Awareness and Measuring the impact on the organization.   There are many DEPENDENT factors to consider, so let’s get to it. To answer your questions: 1) Brand Awareness Surveys and Tracking against tangible ROI. A problem for most companies and here’s why, it’s [...]

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Marketers need to be more like good agencies, searching for the root of tactical requests.  Not sure how many times in my career someone has called up and said “we need an email or mail campaign to our customers”. There’s even been the illustrious request for “Strategy” which is flattering unless you know the problems [...]

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Sounds elitist, almost self serving.  But it’s true.  I imagined back in high school, and even entering in the advertising world that anyone, yes truly anyone could come up with an ad, commercial, website, etc..

It’s true – Anyone can do it.  But not everyone can do it well.

It’s not a matter of not being creative, [...]

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