The Marketing Executive Center

The Whine and Whimper of the Brand Marketers This is not a generic poke at all of you, but you know who you are.  Yes, You do, so NO EXSCUSES.  I continually hear the following: “We can’t measure our brand advertising?” “What is our brand worth?” “If we only could measure the brand [...]

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In the last post we started to list – Why You Can’t Do Marketing.

It’s true – you can’t. Well most of you can’t. So let’s revisit the list:

Why You Can’t Do Marketing:
1) Ego – Myopia – You are too close to the product, service and impose your own beliefs.
2) You Think You Are a Designer/Creative [...]

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Marketers need to be more like good agencies, searching for the root of tactical requests.  Not sure how many times in my career someone has called up and said “we need an email or mail campaign to our customers”. There’s even been the illustrious request for “Strategy” which is flattering unless you know the problems [...]

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In my departments, I often get the enamored designer with a sense of form and no function.  The deprived manager, who got into marketing because they wanted to be “creative”, and then finally the swarms of people who are the in-house critics. Wow, how can one survive. Easy, live and work by fundamentals and [...]

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