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Do Auto Manufacturers Gas Promotions Work? The Answer is Surprising.

May 22nd, 2008by Thomas Shaw

Mediapost recently ran an article on the Gas Promotion from Chrysler http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=82909 FYI – you need to login or create an account.

Does this work? Well according to the article, Chrysler is extending the promotion.

The Promo details: “Chrysler launched the effort to get consumers to buy cars despite gas prices by dangling cards locking in $2.99-per-gallon gasoline [...]

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Tags: Advertising and Branding · Direct Marketing · Marketing · Strategy